If you have purchased a new Sony Blu-ray Disc player, Streaming Media Player or Blu-ray home theater system, you would be eligible to enjoy 3 months free trial of Hulu Plus online streaming service on your device.
How to activate the free trial:
1. Register your Sony device online at www.internet.sony.tv.
2. Then launch the Hulu Plus application on your device. You’ll get a referral code when you first open it.
3. Once you get the code, open the website link www.Hulu.com/plus/sonybd in your web browser. Enter your email address and the code you’ve got, click on the “Start Your Free Trial” button to create your account.
4. If you complete all above steps, you can now start to enjoy the Hulu Plus service on your device by logging in your account.
Please note: To receive the 3 months free offer, you need to activate it before October 31, 2013.
Learn more details about this offer from here.